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IMPERIAL NOW SURE TO ACQUIRE ALTADIS

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But a series of court decisions eventually allowed Consolidated Cigar Corporation – now Altadis U.S.A. – to acquire the Montecristo brand and sell it in the U.S.

In fact, Montecristo cigars were made, partly for experimentation and partly to protect the trademark. And if you knew the right retailer, you might even be able to buy some . . . now and again. But they weren’t widely available until Consolidated came out with the brand in full-scale national distribution in 1995.

But a little piece of history is now available. J-R Cigars has started a “Luxury Cigar” division in which Lew Rothman has been buying up ancient cigars from the corners of warehouses of every major cigar maker that will take his check (or wire transfer). One of the treasures he’s acquired – and is now selling at remarkably reasonable prices – is some of the experimental Montecristos from 1987 through 1994.

These were lighter cigars than the current blend – but still with a Connecticut wrapper – and were issued in different sizes as they were not for serious sale. The 1987 edition is the No. 1, a 6 5/8-inch by 44-ring Lonsdale. The cigars from other years include Lonsdales (1988 and 1992), some Churchills (1989 and 1993), a Corona (1989) and a Torpedo (1991). The 1994 cigars, in the blend used today, are Robustos and all are offered in boxes of 10 at $9-10 per cigar.

Also available among the J-R “Luxury” selections are some “original” H. Upmanns made for the U.S. market. When the trademark cases that allowed the old Cuban brand names to be used in the U.S., Consolidated Cigar offered the H. Upmann line in a blend that featured Cameroon wrappers.

After the collapse of the Cameroon leaf market in the early 1990s, H. Upmanns were wrapped with Indonesian leaf and are to this day. But with the popularity of the H. Upmann Vintage Cameroon Series, you might be interested in these antiques from 1987 (Lonsdales), 1988 (Lonsdales), 1990 (Coronas) and 1993 (Churchills). They’re also in boxes of 10, at $6-8 each.

And the winner is:
Congratulations to Keith Dabbelt of New Bremen, Ohio, winner of our “Register & Win” drawing for a free “Mild & Mellow” Gourmet Cigar Sampler from our Perelman, Pioneer & Company humidors, courtesy of Mike’s Cigars.

Up for your pleasure this week is an elegant, velvet-lined box of eight Punch Café Royale cigars, each packed in an air-tight glass tube. These are zesty cigars made in Honduras in the famed Punch tradition, measuring 5 5/8 inches long by 45 ring gauge, provided courtesy of our friends at Mike’s. The box will be awarded in our drawing to be held on Sunday, January 27.

To enter, just click on the “Register & Win” tab above and fill out the required information. If you have entered in the past, there is no need to re-enter; all past entries are carried forward to future drawings. You must be 21 or older to win; good luck!
~ Rich Perelman

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