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C.A.O. GOES FULL-POWERED Print E-mail
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Los Angeles, June 16 – First it was Mx2 in 2003, then the Cx2 in 2005. Now it will be the Lx2 in 2008.

Ever-inventive C.A.O. will debut its Lx2 – “ligero times two” as its new blend for 2008 at the upcoming International Premium Cigar and Pipe Retailers Association convention and trade show next month in Las Vegas, Nevada.

"Ligero," of course, is a type of leaf which has strong taste qualities and is generally used in the filler to provide flavor for the blend. The C.A.O. Lx2 uses a Nicaraguan-grown wrapper and a Honduran binder, combined with two different types of ligero filler leaves: one grown in the Dominican Republic and the other in Nicaragua.

“The inspiration for Lx2 came from a small growing field in Nicaragua called Pueblo Nuevo,” said C.A.O. president Tim Ozgener in a statement. “Pueblo Nuevo is a 140-acre farm outside of Condega, where tobacco is grown exclusively for C.A.O. and Torano brands.

“We found that tobacco from this particular farm yields an abundance of strength while retaining a nice, earthy sweetness. The taste profile played perfectly into what we were looking for with the Lx2 concept.”

It’s the third “x2" series cigar for C.A.O. The Mx2 featured two maduro wrappers on the same cigar, with Connecticut Broadleaf used as the wrapper and Brazilian maduro leaves as the binder. The Cx2 project used Cameroon leaves for wrapper and binder. Both started with the same three shapes that the Lx2 will also offer from the start:

  • Rob, for robusto: 5 inches by 48 ring, in boxes of 20;

  • Toro: 6 inches by 50 ring, also in boxes of 20;

  • Beli, for belicoso (also known as torpedo): 6 1/2 inches by 52 ring, also in 20s.

    The Lx2 line will be quite accessible in terms of pricing, with retail prices set to range from $6 to $8 each, not including local sales and tobacco taxes.

    C.A.O. has been promoting the introduction of this new blend with a unique, two-part film which says virtually nothing about the Lx2 itself and never mentions it by name. It’s nevertheless well made and can be viewed by clicking on Part 1 or Part 2.

    Although you won’t learn much about the Lx2, the second section of the film does have some nice footage of the C.A.O. headquarters office in Nashville, Tennessee and the mammoth “Escaraparte” holding room where the company entertains some of its guests with small-batch and test cigars that are in development.


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